We take brands to the next level.

A complete end-to-end Category Management evaluation that examines your performance across pricing, promotions, assortment, distribution, shelf layout, and shopper behaviour.
We build a holistic CATMAN framework that strengthens retailer partnerships, expands category value, and improves your brand’s competitive positioning inside every store.

An advanced RGM engine that integrates pricing strategy, promotion ROI, pack architecture, portfolio logic, and trade investment.
We identify profitable growth levers — where to increase price, where to defend share, where to promote, and how to structure pack tiers.
Every recommendation is anchored in real data and financial impact. 

A deep-dive into store clusters, channel maturity, shopper penetration, and competitive gaps to highlight pure expansion opportunities.
We quantify “where to go next” and provide a clear playbook to increase ND/WD, enter new formats, or defend threatened segments. 

We define your hero SKUs, core range, and optional assortment with a data-led MSL that guides field teams and guarantees consistent brand presence.
Our approach ensures high availability, improved SPPD, and stronger category performance across all outlet types. 

Using performance diagnostics, VMS%, price ladders, and shopper missions, we define which SKUs to keep, add, or delist.
This ensures a balanced, profitable portfolio — one that reflects shopper demand while managing complexity for retailers and field teams. 

We design insight-driven planograms that convert strategy into real shelf impact. Using facings logic, eye-level principles, brand blocking, fair-share-of-shelf analysis, and SKU roles, we build layouts that improve visibility, availability, and conversion. Whether for freezers, gondolas, ambient shelves, or secondaries, our planograms maximize space productivity and strengthen category performance. 

We help you understand why shoppers buy, how they buy, and what influences them at the shelf.
Through shopper missions, decision trees, in-store interviews, path-to-purchase analysis, and persona building, we uncover the behaviours that matter. These insights fuel strong category strategies, better activations, and data-driven decisions across channels. 

 We define what great execution looks like for your brand across every channel and store type. From shelving standards to facings, price communication, POSM placement, visibility rules, and compliance scoring, we build a Picture of Success that field teams can execute consistently. This brings alignment across sales, marketing, and trade teams—and transforms execution from “good enough” to industry-leading.

We design in-store activation strategies that recruit new shoppers, drive trial, and convert interest into purchase. From permanent and temporary POSM to seasonal campaigns, bundle mechanics, impulse triggers, and thematic displays, we build activation playbooks that influence shoppers at the most critical moment—right at the shelf. Every concept is grounded in data, shopper insight, and practical execution.